Thursday, August 25, 2022

Top SEO Tips

 As a small business owner, I love to see my website ranking well for important keywords -- it means people are finding me through Google, which is great for generating leads and more sales. But I also don't like to be at the bottom of the pile because there's no way to get up there without paying a ton for advertising or paying someone else to do so. It can feel like an uphill battle. 

I've talked about how you need good SEO to rank high on Google, but now I want to share some tips to help you build a better site so you're not spending as much money on ads and other things. If you follow these simple steps, you will find your website gaining visibility much faster than before. You'll know what to pay attention to and what to ignore. And you'll start seeing results. 

Write for humans first and search engines second. 

Your goal should always be writing for humans first -- they're the ones who will actually purchase from you. The search engines -- whether Google, Bing, or Yahoo! -- are just an additional tool that we use to locate information. They aren't going to buy anything from you if they think you're trying to trick them into buying something. 

So make sure those humans like your content. Make sure they understand what your pages are about. Show them how your product solves their problem. Then show them how they can solve that same problem with yours. This helps you stand out from the crowd and makes it easier to rank high for terms related to your products or services. 

Use targeted keywords in all the right places. 

Your web pages should have keywords that you target in the title, description, URL, and body text. These keywords should appear naturally in the text. Don't try to stuff keywords in there just to get a higher page rank. That will backfire quickly. Instead, use targeted keywords where appropriate. 

For example, let's say you sell dog food. You might have a page called "Best Dog Food," but chances are that only very knowledgeable dog owners would ever find that page. Instead, maybe you could put a keyword phrase such as "best dog foods" in the title, description, and URL so that anyone searching Google for "best dog foods" would find you when they click on the link. 

Focus on UX (user experience). 

The most effective websites focus on providing a fantastic user experience. They take care of little details that keep users happy and engaged so they come back again and again. For example, do you really need to have a dozen different ways to login to your website? Is it even possible to register on that one form? What happens if they forget their password? Do they get a confirmation email? Does it work on mobile devices? 

If you answer yes to any of these questions, then you need to rethink your design. Your website needs to make it easy for visitors to accomplish what they came for. When they get stuck or frustrated, they leave. So don't waste time creating confusing forms. Make everything easy to understand and accessible. 

Remove anything that slows down your site. 

A slow loading site frustrates people. There's nothing worse than waiting while a screen full of images loads or a video plays. We hate it when our computers crash or freeze. And if you're using Flash technology, it's downright painful. I'm talking about the entire user experience here -- not just the website loading speed. How long does it take to download an app, open an account, or perform other tasks? 

If you're adding new features or changing existing ones, you need to test extensively to ensure that the whole process remains fast and pleasant. Otherwise you'll lose customers. They'll never return when their computer freezes. 

Format content for Featured Snippets. 

Featured snippets are snippets of text that show up above the organic search results. You may not realize this, but if you use correct formatting, you can improve your chances of being featured by Google. 

When Google displays your snippet, it shows the title and a summary of your page, along with hyperlinks to other pages on your site. In fact, Google uses this snippet to decide which pages to display in the top result. So if you write clear titles that include targeted keywords, you increase the likelihood that your page will be shown alongside the others in the listing. 

This is especially helpful for local searches. For example, say you run a restaurant in New York City. If someone types in "New York pizza near me," Google will show a list of restaurants based on proximity to the searcher. Since Google displays snippets for each result, you can also use your snippet to promote your restaurant and drive traffic to your location. 

You can even add a phone number to your snippet to give people the option to call you directly. 

These are just a few of the many SEO tips that can help you improve your rankings and better serve your customers. As you implement these strategies, you'll see your website gain more visibility and bring in more revenue. Try out new ideas and experiment with the best ones. Be patient and persistent. Stay focused. And don't neglect the basics. Make sure your web pages load fast and provide a positive user experience. That's what matters most. 

And remember, when it comes to optimizing your business online, don't rely on the search engines. That's the easiest path to failure. Instead, create compelling content that helps you grow your business and provides value for your customers, and watch your profits soar!

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