Thursday, August 25, 2022

Web Design Tips

 When you walk into a store, what do you see? Aisles full of products, each one different than the next. Is there a visual hierarchy in place that makes it easy for you to find what you're looking for? Are there helpful signs directing you where to go next? Do they help you understand the difference between similar items? How does all this information fit together? It's a lot to take in at once. As web designers we know how important good design can be, especially when it comes to navigating websites. 

The same principles apply to creating a beautiful website. Take time to lay out your pages in an organized fashion. Use visual cues to guide visitors through your site and keep them on track. This will make their experience much more enjoyable. The following tips should get you started on the right track. 

1) Keep your homepage simple and clean. This is the first page people see so give it extra attention. You want to grab their attention quickly. If you have too many elements on the homepage, it will be difficult for them to focus on any one item. Make sure everything has its own distinct role. For example, if you have a blog or newsletter sign up form on the homepage, put it toward the bottom. People aren't going to stop scrolling down to find out about your product or service just because they need to fill out an online form. Make sure that important information is located near the top of your webpage. 

2) Don't overwhelm your visitors with too much text. Let your website speak for itself. Avoid using long paragraphs of text that are hard for them to read. If you must provide a bit more information, break it up so it doesn't look like a wall of text. Use bullets and lists to help readers quickly scan your articles and get a feel for the overall layout of your page. Keep it short but informative. 

3) Create a clear visual hierarchy on your homepage. Make the most important information stand out. This means putting the most important links, buttons, and graphics at the top of the page. Make sure everything else follows in order from left to right, starting with less essential parts of your website. This helps users easily identify where they are on your site. 

4) Include navigational tools and directions throughout your website. Make sure that your navigation bar is visible on every page. That way, people who don't use Internet Explorer can still access everything on your site. When people don't have enough information or directions, they may decide to leave your site altogether. Including arrows pointing to other sections of your website are also helpful for those not familiar with your site. 

5) Make sure your site is easy to navigate. This goes hand-in-hand with having clear directions on your home page. Remember, you only have one chance to convince someone to stay on your site. If they have trouble finding what they want, they'll likely lose interest before they even finish reading your content. Give yourself plenty of room to create a visually appealing menu system. Your menu should include all of the main categories and subcategories as well as links to frequently visited pages. Make sure that your links are large and bold, so they stand out against the rest of your website. 

6) Ensure your website is mobile friendly. Your customers won't be able to enjoy your site on their smartphones and tablets if it isn't optimized for smaller screens. Make sure your site looks good on these devices by including additional features such as larger font sizes and more white space. If you're designing a mobile responsive website, consider adding a "m" tag to your URL so that it reads differently on mobile devices. Your website will load faster for mobile users and your search engine rankings will increase. 

7) Stay true to your brand. It's tempting to add unnecessary bells and whistles to build your website. However, remember that your primary goal is to attract new customers. Adding too many features can turn off potential customers or confuse them. Make sure that you clearly communicate the benefits of your company without making your site overwhelming. Keep things uncluttered and simple. You want to show your customers that you value their time and attention, not spend it scrolling through a cluttered site. 

These seven tips will help you organize your website and ensure that it appeals to both new and returning visitors. Once you've taken the time to implement some of these changes, you'll notice a major improvement in your website's performance. Not only will it be easier for you to reach your target audience, it will also be much easier for your customers to locate specific information on your site. 

For more great tips on web design check out our article, 7 Ways To Improve Web Design With These Simple Ideas. 

Top SEO Tips

 As a small business owner, I love to see my website ranking well for important keywords -- it means people are finding me through Google, which is great for generating leads and more sales. But I also don't like to be at the bottom of the pile because there's no way to get up there without paying a ton for advertising or paying someone else to do so. It can feel like an uphill battle. 

I've talked about how you need good SEO to rank high on Google, but now I want to share some tips to help you build a better site so you're not spending as much money on ads and other things. If you follow these simple steps, you will find your website gaining visibility much faster than before. You'll know what to pay attention to and what to ignore. And you'll start seeing results. 

Write for humans first and search engines second. 

Your goal should always be writing for humans first -- they're the ones who will actually purchase from you. The search engines -- whether Google, Bing, or Yahoo! -- are just an additional tool that we use to locate information. They aren't going to buy anything from you if they think you're trying to trick them into buying something. 

So make sure those humans like your content. Make sure they understand what your pages are about. Show them how your product solves their problem. Then show them how they can solve that same problem with yours. This helps you stand out from the crowd and makes it easier to rank high for terms related to your products or services. 

Use targeted keywords in all the right places. 

Your web pages should have keywords that you target in the title, description, URL, and body text. These keywords should appear naturally in the text. Don't try to stuff keywords in there just to get a higher page rank. That will backfire quickly. Instead, use targeted keywords where appropriate. 

For example, let's say you sell dog food. You might have a page called "Best Dog Food," but chances are that only very knowledgeable dog owners would ever find that page. Instead, maybe you could put a keyword phrase such as "best dog foods" in the title, description, and URL so that anyone searching Google for "best dog foods" would find you when they click on the link. 

Focus on UX (user experience). 

The most effective websites focus on providing a fantastic user experience. They take care of little details that keep users happy and engaged so they come back again and again. For example, do you really need to have a dozen different ways to login to your website? Is it even possible to register on that one form? What happens if they forget their password? Do they get a confirmation email? Does it work on mobile devices? 

If you answer yes to any of these questions, then you need to rethink your design. Your website needs to make it easy for visitors to accomplish what they came for. When they get stuck or frustrated, they leave. So don't waste time creating confusing forms. Make everything easy to understand and accessible. 

Remove anything that slows down your site. 

A slow loading site frustrates people. There's nothing worse than waiting while a screen full of images loads or a video plays. We hate it when our computers crash or freeze. And if you're using Flash technology, it's downright painful. I'm talking about the entire user experience here -- not just the website loading speed. How long does it take to download an app, open an account, or perform other tasks? 

If you're adding new features or changing existing ones, you need to test extensively to ensure that the whole process remains fast and pleasant. Otherwise you'll lose customers. They'll never return when their computer freezes. 

Format content for Featured Snippets. 

Featured snippets are snippets of text that show up above the organic search results. You may not realize this, but if you use correct formatting, you can improve your chances of being featured by Google. 

When Google displays your snippet, it shows the title and a summary of your page, along with hyperlinks to other pages on your site. In fact, Google uses this snippet to decide which pages to display in the top result. So if you write clear titles that include targeted keywords, you increase the likelihood that your page will be shown alongside the others in the listing. 

This is especially helpful for local searches. For example, say you run a restaurant in New York City. If someone types in "New York pizza near me," Google will show a list of restaurants based on proximity to the searcher. Since Google displays snippets for each result, you can also use your snippet to promote your restaurant and drive traffic to your location. 

You can even add a phone number to your snippet to give people the option to call you directly. 

These are just a few of the many SEO tips that can help you improve your rankings and better serve your customers. As you implement these strategies, you'll see your website gain more visibility and bring in more revenue. Try out new ideas and experiment with the best ones. Be patient and persistent. Stay focused. And don't neglect the basics. Make sure your web pages load fast and provide a positive user experience. That's what matters most. 

And remember, when it comes to optimizing your business online, don't rely on the search engines. That's the easiest path to failure. Instead, create compelling content that helps you grow your business and provides value for your customers, and watch your profits soar!

Web Design Tips

 When you walk into a store, what do you see? Aisles full of products, each one different than the next. Is there a visual hierarchy in plac...