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Encyclopedia Britannica - Main :: VIR-WAT |
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VISITING CARDS . The use of cards of personal identification for social purposes is generally supposed to have had its origin at the court
century . But there appears to be little doubt that, in a rougher and ruder form, this mark of intercourse dates
century . A German visiting card recently discovered in Venice bears this inscription: Johannes Westerholt West phalus scribebat, Patavii, 4 Martii z5 x 6o. Concerning this, Professor Dr Kirmis (Daheim, September 3oth, 1905) remarks that the German students in Padua were wont, on quitting the university, to pay farewell calls at the houses of the professors, and, in the event of not finding them within, to leave their names on paper billets; and he adds that the custom must, until that time, have been unknown in Italy, for this card of the student Wester-bolt was sent by Professor Giacomo Contarini
paper were at first employed for the purpose of the communication; but gradually they attained a more elaborate finish and execution. Ladies especially seem to have been the pioneers in this direction, and to have embellished their cards with hand drawings, sometimes taking the form of " hearts " and other amorous tokens of affection. Under Louis Xv, the reign of exquisite extravaganceand refined taste , visiting 'cards were furnished with delicate engravings, frequently masterpieces of that art, showing some fanciful landscape, or a view of the town or place where the person resided. A further stage in the development of this custom was the autograph signature at the foot of the card beneath the engraved view. England followed the lead of France, and visiting cards became a universal fashion in Europe towards the close of the 18th century. But though in almost every European country there are variations in the size and shape of the card and the way of describing the quality of the person whom it represents, the modern
A valuable collection of visiting cards is that of the Gabinetto della Stampe in Rome and the Museo Civico in Venice. End of Article: VISITING CARDS If you wish, you can link directly to this article.
<a href="http://jcsm.org/StudyCenter/Encyclopedia/VIR_WAT/VISITING_CARDS.html"> VISITING CARDS </a> |
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