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Encyclopedia Britannica - Main :: BAR-BEC |
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BASS , the name of a family of English brewers. The founder of the firm, William Bass (b. 1720), was originally a carrier , one of his chief
Petersburg
East
Pale Ale, at that time the standard drink of Englishmen in the East
supply a beer which would withstand the Indian climate and be generally suitable to the Indian market. After a series of experiments he produced what is still known as Bass's pale ale. This new and lighter beer at once became popular all over India, and Bass's firm became the largest in Burton. After William Bass's death the business was carried on by his son, M. T. Bass, and then by his grandson, Michael Thomas Bass (1799-1884). In 1827 a vessel laden with Bass's beer was wrecked in the Irish Channel. A large proportion of the cargo was however salved and sold at Liverpool, where it met with great approval in the local market, and through this chance circumstance the firm opened up a regular trade in the north-west of England and Ireland. " Bass " was, however, little drunk in London till 1851, when it was supplied on draught at the Exhibition of that year, since. which time its reputation has been world-wide. In 188o the business was turned into a limited liability company. Michael Thomas Bass, besides actively conducting and extending the firm's operations, was a man of great public spirit and philanthropy, and the towns of Burton and Derby are largely indebted to his munificence. He took a keen interest
control of the firm passed to his sons, Michael Arthur Bass and Hamar Bass (d. 1898). Michael Arthur Bass (1837-1909), after twenty-one years in parliament as member first for Stafford, then for two divisions of Staffordshire, was in 1886-raised to the peerage as Baron Burton; by a special
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